Creating Digital Brand Course
Duration: 30 Hours
The whole course is 30 hours, but each student is only allowed to enrol in the first stage for only 10 hours. Students cannot apply for a Certificate until 30 hours have elapsed.
Creating a Digital Brand Course is a short program for anybody who wants to run his/her new company or brand. This course will help you to boost your brand name in digital marketing.
Before everything in branding and digital branding, you must know, designing a logo is not branding. Creating digital branding means to introduce your product with the most emotional beautification as much as possible.
You will learn Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. The convergence of media creates new problems and opportunities for brands. And This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are Digital Tools, Planning, Implementing and monitoring. Teaching and assessment cover SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.
Course Outline :
– Online formats
– Logo or Brand
– Critical Thinking for marketing
– Illustration and Imaging for marketing
– Standard design for digital branding
– Motion graphics in digital/ Social media brands
– Finalizing Branding projects
– Human factors in Online marketing
– Digital Marketing and Electronic Commerce
– Experiments for Business Decision Making
– Marketing research methods